Pay Per Click
PPC

Pay Per Click Advertising for New Businesses 

in Buffalo, NY

Pay per click (PPC) is the process of bidding on keywords to show up in the paid results section of search engine results page, which is above the organic results. You may have also heard PPC referred to as, “paid search,” or “search engine marketing” (SEM). This area in the search engine results page is designated by saying something such as, “Sponsored” or “Ad.” 

PPC Advertising Benefits

There are many benefits for small business to need PPC advertising. Here are a few:

 

  1. Quick Results: Unlike SEO, which can take months to see results, PPC can put your website on the top of page one on search engines instantly. 
  2. Brand Recognition: Even if your website is not being clicked, users will still see your business name and website, increasing brand recognition, which is one of the most important aspects of starting a new business. Plus, you will not be charged unless someone clicks on your website, hence pay-per-click.
  3. Better Targeting: By choosing who you want to target your ads to, you are able to show your website to those looking for your services and ready to make a purchasing decision. 

 

Contact Us To Get Started With PPC Advertising

One of the many challenges with PPC advertising, especially for small businesses, is that it can be quite complicated. Our team has the experience and knowledge of working with Google, and other major search engines to help your business compete in the paid search results. To learn more about PPC advertising for new businesses in the Buffalo, NY area, or answer any questions you may have, contact us today.
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