Display Advertising
DISPLAY ADS
Display Advertising for New Businesses
in Buffalo, NY
We know what you’re thinking. Display advertising? Like banner ads? Despite many people’s beliefs, display advertising is still one of the most effective forms of digital advertising, especially for new businesses. Display advertisements are displayed throughout the Google Display Network, which encompasses over 2 million websites. Years of poor design and spammy tactics have left people with a bad perception of display advertising, however with effective designs and by targeting people who are already interested in your services display advertising can provide mutual benefits for internet users and your business.
Retargeting Ads
Remarketing ads are a powerful digital marketing tool because it allows your business to stay connected to people already interested in your business. Here is the way remarketing ads work:
- User visits your website
- User exits website
- User will see ad for your business on another website
- User returns to your website
By showing ads after users leave your website ensures your business will stay on their mind and are more likely to convert into a sale. Users are more likely to click on ads for businesses they are familiar with than with random display ads. Another benefit of remarketing ads, are they one of the most cost effective forms of digital advertising. With pay per click, or PPC, you only pay when someone clicks on the ad taking them back to your website.
Contact Us Today
If you are still skeptical about display advertising, feel free to contact us
for more information or with any questions you may have. Display advertising budgets are usually much cheaper than paid search advertising, and a little amount can go a long way. We can talk about what kind of numbers to expect with your campaign to ease any concerns before starting.
